Masking SMS is a text message with the sender name in place of number and the non-masking SMS is a text message without the sender name in place of number, I mean receiver will see a 11-digit number, not sender name. The basic difference is to showing sender name or not. Again, there is another difference from the perspective of rate. Masking SMS is a bit costlier than the non-masking one. However, both systems can be applied to calculate the campaign result. If you see that you have double response by 1.5 times result by masking SMS, you should prefer it. Because, you will get branding facility by it. So, it’s time to know why masking SMS is preferable.